Average Order Value Calculator
Calculate average order value — the typical amount spent per order.
What a typical order is worth
Average order value is the total revenue divided by the number of orders — how much a customer typically spends in one purchase. This works it out, a simple but revealing metric for any business selling products, since raising it lifts revenue without needing a single extra customer.
Enter total revenue and number of orders to see the AOV.
A lever hiding in plain sight
AOV is valuable because it is often the easiest revenue lever to pull: encouraging each existing customer to spend a little more per order raises revenue without the cost of finding new customers. The familiar tactics all target it — recommending related products, bundling, offering free shipping above a threshold, showing a slightly larger option. Because these work on people already buying, the return can be excellent. Tracking AOV also reveals whether such efforts are working and how customer behaviour shifts over time. Alongside conversion rate and traffic, it is one of the three numbers that multiply together to make revenue, and often the most overlooked of them.
Common questions
Why focus on average order value?
Because raising how much each existing customer spends lifts revenue without the cost of finding new customers — often the easiest lever to pull.
How is AOV commonly raised?
Recommending related products, bundling, free shipping above a threshold, or offering a larger option — tactics aimed at people already buying.
Is anything uploaded?
No. The calculation happens in your browser.