Schema Markup Generator
Generate structured data markup that helps search engines understand your content and show rich results.
Telling search engines what your content means
Structured data is a block of markup, usually JSON-LD, that describes your content in a machine-readable way — this is a recipe, this is an event, this is a product with this price and rating. Search engines use it to understand the page and, crucially, to show rich results: star ratings, event dates, recipe cards and the like, which stand out in the listings. This generates valid schema for the common types.
Pick the content type, fill in the details, and the JSON-LD block is produced to drop into your page.
Match the markup to the page
The golden rule is that structured data must describe what is genuinely on the page — marking up a rating that is not visible, or a type that does not match the content, breaks the guidelines and can earn a penalty rather than a rich result. Add the JSON-LD to the relevant page, then check it in a structured-data testing tool, since a small error can stop the rich result appearing. Done honestly, it is one of the higher-leverage things you can do for visibility.
Common questions
What are rich results?
Enhanced search listings — star ratings, event dates, recipe cards, FAQs — that structured data can make your page eligible for.
Can adding schema hurt me?
If it describes things not actually on the page, yes. Structured data must reflect the visible content or it breaks the guidelines.
Is anything uploaded?
No. The markup is generated in your browser.